Case Study
PERSATUAN INSURANS AM MALAYSIA
A Nationwide Education Campaign on The Liberalization of Motor Insurance
THE CHALLENGE -----
To disseminate crucial information about the liberalization of motor insurance across the nation.
With a primary focus on reaching a specific income group, the challenge lies in delivering this vital knowledge effectively and comprehensively.
THE SOLUTION -----
We began by determining the population of each state, ensuring that our budgets were proportioned in alignment with the population size of each region. This strategic allocation allowed us to maximize our reach and impact.
Recognizing Malaysia’s rich linguistic diversity, we implemented language targeting and ensured that our message resonated with a broad and diverse audience.
THE IMPACT -----
Market research revealed a remarkable growth in positive awareness quarter after quarter, with our social media campaigns emerging as the primary source of information for the target audience.
Our efforts also translated into consistently high website traffic, particularly in pages housing FAQs and additional information related to our campaign.