Case Study

 Liberty Insurance – Providing insurance coverage to Malaysians for over 45 years.
Liberty Insurance

Developing creative storyline through radio advertising

THE CHALLENGES -----

Liberty Insurance is an insurance coverage company that offers 4 core products to Malaysians for more than 45 years.

Liberty Insurance has reached out to create awareness for their 4 core products: motor, home, business, travel, and personal accident insurance, through creative radio advertising to reach their target audience who’s always on the road.

THE SOLUTION -----

The radio advertisement uses elements of comedy to showcase the product benefits, thereby making it memorable within the 30-second advertisement window

In order to reach diverse audiences across Malaysia, we have created radio advertising in various languages (English, Bahasa Melayu, and Mandarin).

Creating creative storyline narrative to grab the listener’s attention.
THE IMPACT -----

As a result, we garnered an average of more than 10 million cumulative listeners across Malaysia.

After launching the radio advertising, we were able to differentiate which radio channels work for Liberty Insurance. This, in turn, helped them make better decisions for future advertisements, maximize their budget.

More Work