Case Study

 microLEAP – Shariah-Compliant P2P Investing & Financing Platform.
microLEAP

Informing their marketing strategy through website and ad campaign analytics and insights.

THE CHALLENGE -----

microLEAP fulfils business financing needs of local MSMEs through P2P Investments.

One of the main challenges is to attract a steady stream of Investor sign ups to match the demand of Issuers (i.e. businesses looking for financing). They needed a marketing and analytics partner to help test and identify key areas in their marketing strategy that was lacking or needed change to improve their lead quantity and quality.

THE SOLUTION -----

Mogul Works helped to manage their ad campaigns, website analytics, and ad tracking to constantly test different ad settings and gathering data. The team then analyzed months worth of audience and ad performance data, which helped to determine the right mix of targeting, creative style, ad message, and landing page for the most results.

33% increase in Investor Applications received during Q2 & Q3 2022 compared to previous 2 quarters.25% decrease in Average Cost per lead.2.5x more Investment Transactions occurred.
THE IMPACT -----

We identified that the ad creative style played a significant part in their results, which we leveraged and managed to increase their monthly investor application numbers and investment transactions.

Through website and ad analytics data, we compared results between different creatives, targeting, messaging, etc., and found better results in very specific creatives and features. By using this to inform the new batch of creatives, we then see significant increases in lead applications and lead quality.

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