Case Study

 New York Skin Solution - Facial Treatment Specialists.
NEW YORK SKIN SOLUTION

Increasing awareness, video views, and leads for their new facial package.

THE CHALLENGE -----

New York Skin Solutions specializes in treating various skin problems and has served more than 50,000 happy customers across 14 outlets in Malaysia.

They released a new facial treatment trial package to attract more sales from both new and returning customers. While they were already running some digital marketing campaigns on their own, they were also seeking out alternative channels and touchpoints to expand their reach and sales leads.

THE SOLUTION -----

Mogul Works Asia took charge in handling marketing campaigns on Discovery and YouTube, both being relatively unfamiliar territory for the client. We provided consultation on their video and image creatives to help highlight the value, benefits, and accessibility of their package, while also navigating through Google’s strict ad policies regarding health in personalized advertising.

60% decrease in cost per acquisition. 5~6% average conversion rate. >45M ad impressions. >140K clicks to website. 3~4x more leads.
THE IMPACT -----

Our channel optimization helped to expand their brand reach which led to increased traffic and leads for their ongoing SEM and other marketing channels handled by their side.

The brand awareness campaign managed to drive large amount of views to their YouTube videos, which later reduced their overall cost per acquisition by 60%, as well as gaining 3~4x more leads on average.

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