Case Study

 Pearly Gates – Outdoor Wear Brand from Japan.
Pearly Gates

Unlocking the Regional Potential for their brand.

THE CHALLENGES -----

Pearly Gates wanted to expand their brand's reach across multiple countries.

The challenge was to devise a comprehensive regional campaign plan that would resonate with the diverse target audience in each location.

THE SOLUTION -----

We went through a meticulous research process by delving deep into the psychographics and cultures of each country.

We then tailored the messaging based on our findings to be contextually relevant and culturally appropriate for each distinct locale, ensuring it was conveyed properly in the primary spoken language of each country.

Targets and KPIs were met and exceeded
THE IMPACT -----

We successfully increased its brand awareness and recorded quarter-to-quarter growth in sales

Across all targeted countries, the campaign fostered a high level of affinity among the target audience.

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