Case Study
TheLorry
Driving Success with Diverse Strategies: A Case Study in Corporate Branding, Marketing and Recruitment.
THE CHALLENGES -----
TheLorry is a prominent transportation company, faced a multifaceted challenge as they grew.
Our team, boasting diverse skill sets, formulated an integrated strategy to overcome these challenges
THE SOLUTION -----
Our team, boasting diverse skill sets, formulated an integrated strategy to overcome these challenges:
1. Versatile Branding Video:
Our creative team collaborated with marketing specialists to craft an adaptable corporate branding video. Shorter versions were tailored for various B2C and B2B segments, along with employee-focused segments, ensuring broader reach and resonance.
2. Targeted Campaigns for Optimal Reach:
Led by our digital marketing experts, targeted awareness campaigns ran on YouTube, complemented by remarketing efforts on Facebook & Instagram, based on user behavior and geographic performance. These targeted campaigns maximized brand exposure and relevancy.
3. Optimal Search Campaigns:
Our data analysts and marketing strategists reorganized adtexts and developed new keywords for search campaigns. Rigorous testing of different ad formats maximized visibility and effectiveness.
4. Engaging Social Content:
Our creative and social media teams collaborated to devise a comprehensive social content calendar. Captivating images and compelling ad copy led to increased engagements on the client’s social media pages, nurturing stronger connections with the audience.
5. Continuous Optimization:
Regular weekly reporting and monthly consultations facilitated data-driven campaign optimization. This approach led to consistent month-to-month growth in conversions, ensuring sustained performance.
The campaign was designed to position TheLorry as a leader in SEAsia through slick creative work, EVP positioning and solid Ad Optimization. Working along side and informing other territories on overall strategy.
THE IMPACT -----
A diverse team approach helped to achieve solid results.
We successfully established a creative look and feel in key markets, enhancing brand recognition and engagement.
By synchronizing brand identity, Employee Value Proposition (EVP), and marketing planning, we ensured a cohesive and compelling image both internally and externally.
- Over 2 million audiences were reached in West Malaysia, resulting in more than 11.4 million ad impressions.
- A total of 10,900 conversions were attained, with 31% attributed to the ad campaigns.
- Conversions increased consistently during the first three months, with a stabilized performance in the subsequent months.